Monday, February 17, 2014

Social Media and the Laws of Diminishing Returns

By Laurie Epps

The number of social media sites is climbing daily, so how do you keep up? How do you still keep a presence online, but not devote an entire career on it?

Here to help us along is social media expert, Edie Melson. Join along with us by reading her book, 
Connections: Social Media and Networking Techniques for Writers.

At the time the book was written there were over 40 social media sites and climbing. When I cross-referenced it now, it was closer to 60! It's essential for us as writers to have a presence online.

The basic essentials of Social Media for us as writers are:

  • Blogging,
  • Facebook, and
  • Twitter.
These are the three social media sites that are mandatory to have a presence on the Internet. The next generation of up and comings are: Pinterest, Google Plus, and Instagram. These will increase in importance to you, if you're wanting to reach a younger audience. Some also say that LinkedIn is beneficial, but Edie & I both haven't found that to be so.

The Law of Diminishing Returns: You should spend a minimum of 15 minutes on social media per day, but anything over 30 minutes per day and it has the opposite effect. It can actually become counterproductive over that amount of time because then you aren't promoting yourself, instead, you're goofing off.

What social media sites do you belong to? Which sites do you think are the most beneficial? Please share with us below.

Connect Activity: I want you to promise me that you won't obsess over numbers. That kind of obsession will make you spend long hours on social media, and chances are that it'll become counterproductive.

Long hours on social media can cause burnout, frustration, or feelings of defeat. I can tell you this is true from personal experience. I've gotten to where as long as there are some numbers on the board, I consider it a successful blog.

Can't get enough social media? Check out Edie's Social Media Mondays blog at:

Next week we'll be talking about Facebook, and what should be on your personal vs. professional page.

Laurie Epps is a senior at Anderson University majoring in Creative Writing. Already Laurie is most published as a feature article writer, essayist, and poet. A seeker of beauty and world traveler, Laurie hopes to grow into a career in travel writing illuminating the many stories that make us human despite our differences. Currently, Laurie also has a Thoughtful Thursday column dedicated to the fine art of poetry.

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