Monday, October 7, 2013

On Blogging

By Laurie Epps

Writing for an Internet audience is very different than writing a literary paper. How is different? Where do you start if you haven't established an online presence? Do you you even need a blog? What are the essentials?

We'll talk about picking your platform, and writing for an Internet audience. To purchase the book, click on:

Writing for an Internet Audience

Writing for the Internet is a bit different, but in this technological world, it's essential for any writer to know some basics about writing for the Internet. Some major key notes include:

  • Use the Internet to build an audience.
  • Make sure you blog regularly. Posts should be set at the same time every week so your readers will know when they can count on your column to be there.
  • Know the structural differences between blogging and writing an academic paper. This is a bit of a mouthful. Blogging isn't your thesis driven paper that you wrote in college. The average length of a blog is only 300-500 words. Use them wisely.
  • Make sure you put the most important facts first. If you're not sure, look up the pyramid style of writing for reporters
  • Look at your Readability. What that means is:
    • Use your "white spaces" effectively
    • Know your Internet friendly fonts
    • Use page breaks for load-ability

Next Week, we'll talk about:

Choosing Which Blogging Platform is Best

Know that there are three key platforms for blogging.

  • Blogger
  • WordPress
  • TypePad
For more information about using and writing for Social Media, check out Edie's blog at:

Laurie Epps is a senior at Anderson University majoring in Creative Writing. Already Laurie is most published as a feature article writer, essayist, and poet. A seeker of beauty and world traveler, Laurie hopes to grow into a career in travel writing illuminating the many stories that make us human despite our differences. Currently, Laurie also has a Thoughtful Thursday column dedicated to the fine art of poetry.

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