Monday, October 21, 2013

Is Blogging Right for You?

By Laurie Epps

This blog is loosely based on a book authored by my mentor Edie Melson. To purchase the book, click here.  

For most, writing a blog seems to be a natural choice for writers, but do you have to start a blog? The answer is no, not really. 

But it's my opinion that you should have some sort of regular online presence. Whether that is on your own blog, or as a columnist for someone else, you should have a regular entry someplace at least twice a month.

What elements make a blog work?

  • A clear and definite purpose for a blog.
  • A definite target audience.
  • The blog is a reflection of you as a writer
  • The blog exudes your brand. (Name for yourself)
  • The rest of your branding makes sense with your blog.


Blogs don't work if:


  • Your blogs purpose is unclear.
  • There isn't a clear or defined audience for your blog.


Homework:

Scope out the competition. See what other people are saying on the topic you want to write about. Think about how you can contribute, or build upon their ideas.

Response:

What are some topics you'd like to see blogged about? Please share with us ideas and any success stories. The great thing about being a writer, is that there is room for all of us.

Can't get enough of social media? Check out Edie's Social Media Monday column at: http://thewriteconversation.blogspot.com

Next week, we'll talk about finding a focus for your blog.


Laurie Epps is a senior at Anderson University majoring in Creative Writing. Already Laurie is most published as a feature article writer, essayist, and poet. A seeker of beauty and world traveler, Laurie hopes to grow into a career in travel writing illuminating the many stories that make us human despite our differences. Currently, Laurie also has a Thoughtful Thursday column dedicated to the fine art of poetry.



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