Monday, October 21, 2013

Is Blogging Right for You?

By Laurie Epps

This blog is loosely based on a book authored by my mentor Edie Melson. To purchase the book, click here.  

For most, writing a blog seems to be a natural choice for writers, but do you have to start a blog? The answer is no, not really. 

But it's my opinion that you should have some sort of regular online presence. Whether that is on your own blog, or as a columnist for someone else, you should have a regular entry someplace at least twice a month.

What elements make a blog work?

  • A clear and definite purpose for a blog.
  • A definite target audience.
  • The blog is a reflection of you as a writer
  • The blog exudes your brand. (Name for yourself)
  • The rest of your branding makes sense with your blog.

Blogs don't work if:

  • Your blogs purpose is unclear.
  • There isn't a clear or defined audience for your blog.


Scope out the competition. See what other people are saying on the topic you want to write about. Think about how you can contribute, or build upon their ideas.


What are some topics you'd like to see blogged about? Please share with us ideas and any success stories. The great thing about being a writer, is that there is room for all of us.

Can't get enough of social media? Check out Edie's Social Media Monday column at:

Next week, we'll talk about finding a focus for your blog.

Laurie Epps is a senior at Anderson University majoring in Creative Writing. Already Laurie is most published as a feature article writer, essayist, and poet. A seeker of beauty and world traveler, Laurie hopes to grow into a career in travel writing illuminating the many stories that make us human despite our differences. Currently, Laurie also has a Thoughtful Thursday column dedicated to the fine art of poetry.

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